Little Bets is based on the proposition that we can use a lot of little bets and certain creative methods to identify possibilities and built up to great outcomes. At the core of this experimental approach, little bets are concrete actions taken to discover, test, and develop ideas that are achievable and affordable. They begin as creatives possibilities that get iterated and redefined over time, and they are particularly valuable when trying to navigate amid uncertainity, create something new, or attend to open-ended problems. When we can’t know what’s going to happen, little bets help us learn about the factors that can’t be understood beforehand. The important thing to remember is that while prodigies are exceptionally rare, anyone can use little bets to unlock creative ideas.

– Peter Sims, Little Bets – How breakthrough ideas emerge from small discoveries

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Little Bets est LA philosophie qui soustend le projet 50/50 – Make or Break, une idée originale de Made by Many et Good for Nothing pour lever des fonds en faveur de l’Afrique de l’Est – sous caution de l’UNICEF (UK): 50 projets d’agences digitales pendant 50 jours, soit jusqu’au 16 octobre pour la Journée mondiale de l’alimentation.